Overview
Created graphics for the full rosters of the UConn Men's and Women's Basketball teams. These graphics were displayed on large LED screens at The Werth Family UConn Basketball Champions Center in Storrs, CT. The design highlights individual players and captured the pride of UConn Basketball. Go Huskies!
Tools: Adobe Photoshop, Adobe After Effects
Design Round One
In round one of design mockups, we focused on UConn's signature blues and used splash and textured elements to add visual movement while keeping the player roster images static. This approach balanced energy with clarity and highlighted each athlete while staying true to UConn's brand.
Design Round Two
In round two we incorporated more dynamic movement and introduced UConn's red to align even more with brand colors. We were asked to test out including player jersey numbers and social media handles to personalize the experience and increase player visibility.
Design Round Three
In round three we refined the previous concepts, focusing on the diamond shape introduced in round two. We enhanced overall motion and composition while continuing to align with UConn's brand guidelines.
Werth Champions Hall Testing
Before the final design was approved, we had the opportunity to test our graphics on the actual LED displays at The Werth Champions Center. This review helped us evaluation motion and visibility at scale helping us with final adjustments and design decisions.
Final Designs